Richard Bougere Jr. Aka Big Rich hails from the notorious Fillmore District of San Francisco California. A young rapper/ceo made a name for himself in the neighborhood at an early age. Working with Bay Area rap legends such as San Quinn, Rappin 4tay, RBL Posse, and JT Tha Bigga Figga all before his 16th birthday. Big Rich's professional career started in 1998 when his group "Fully Loaded" was signed by Charles Kelly and San Quinn to Done Deal Ent. His group released two successful independent albums under the the Done Deal stamp.

In 2005 it was time for him and his group to part ways and pursue solo careers. That's when Big Rich and Charles Kelly (former Done Deal Ceo) started Street Cred Music Group and signed a joint venture deal with Koch Records. In 2006, Big Rich released his debut album "Block Tested Hood Approved" which was critically acclaimed by the media and in the streets. He gained nation wide exposure with his smash hit "That's The Business." The video was Jam of the Week on MTV Jams, 106 and Park New Joint of the Day on BET, and made it on the "Sucka Free Countdown" on MTV1.

Also, in 2006 Big Rich won "New Artist of the Year" at The BARS Awards (Bay Area Rap Scene). Since 2006, Big Rich has became one of the front runners in the Bay Area rap game. Appearing on numerous remixes and mixtapes. In 2008 Big Rich linked back up with his longtime mentor San Quinn and along with Boo Banger they recorded one of the biggest songs in Bay Area history, the "SF Anthem." This song led to a deal with EHUSTL Ent who came in and added that fire power to an already gigantic movement. The "SF Anthem" video is currently in heavy rotation on MTV Jams. Always staying busy Big Rich is also currently finishing up his highly anticipated sophomore album titled "Heart Of The City" due out in early 2009.